In this interactive session, Jay Weeks will walk you through key digital marketing strategies to launch and grow your business. Jay has been a digital marketing strategist for over a decade and has worked with multi-million dollar brands to grow their businesses online. This session is designed for new businesses that may not have the budget to outsource all of their digital needs to an agency. From setting up and optimizing your website to specific strategies for generating more sales and leads through digital marketing, this session is a start to finish look at creating a digital marketing plan for your business.

Learning Objectives:

1. How to find and set up a website platform that works for your business

2. How to set up a marketing strategy and goals based on your business

3. How to track and analyze your marketing metrics

4. How to prioritize what to work on first